Logo that reads Lera Serheichyk in a playful, slightly irregular font. Logo that reads Lera Serheichyk in a playful, slightly irregular font.

Kolbok Bo case study

Illustrations | Animations

Onigiri.

Purpose

Kolobok Bo, an onigiri brand, needed social media content to announce its new partnership with KLO, one of the largest petrol station chains in Ukraine.

For this project, I created two animations and a poster that introduce the collaboration in a fun and approachable way. The concept was built around everyday travel moments, linking the idea of being on the road with grabbing something quick and enjoyable to eat.

I used a playful illustration style with bold colours and simple shapes to keep the visuals clear and engaging across social platforms. The characters and scenes were designed to feel relatable, helping the content connect with a wide audience while keeping the tone light and friendly.

Overall, the aim was to make the partnership feel exciting and easy to understand at a glance, while giving the brand a bit of personality through storytelling and motion.

Car. Gas station. Chicken on fire. Bowl with onigiti.

Social Media Campaign

Car with people eating onigiri.